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Book Marketing and Publishing Tips for Authors–
eZine Issue #56 January 30, 2019
Publisher: Judith Briles
Practical Publishing Advice and Guidance for Authors
In This Issue
1. February & March First Saturday meetings … cool tips, tricks and tools on and offline PLUS an all-day mini Extravaganza on Marketing
2. Speaking Unplugged is in March … do you want to soar your book sales?
3. Author Tools … time to do a website check up
4. New Webinars Scheduled … demand for PowerPoint repeat
5. Hot podcasts for January … four to put on your calendar (always archived)
6. Question of the Week … should I get my own ISBNs?
7. Book Shepherd "Fun" of the Week … klepto cats
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| This Week Under The Book Shepherd’s Roof:
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Hello and Good Publishing Day to YOU.
I’m back from the 6th annual Publishing at Sea conference … and the writing is and was hot. My new book, When God Says NO was finished, all 41,000 words of it and off to the editor by Saturday night—leaving me the evening to slip in and catch the final comedy show—fun. This book reveals the four gifts I received after the death of my 19-year-old son. Within it, you will discover some of the personal disasters
I’ve landed in and survived. The poster above speaks loudly. From my heart to yours.
My personal goal is to now finish two more clients books in the next week and take on five more I’ve committed to. Webinars being planned—there has been a huge demand to do a repeat on the awesome Eye Candy PowerPoint … and it is set for early March. I know that my schedule for the year already has the first two weekends of every month booked for author events … and the year is off and running.
Flying home from the 6th annual Publishing at Sea venture, my no-brainer treat was to read Lee Child’s latest novel—my third fiction read over the last two weeks. A fan, I loved it. And I caught one of the Oscar-nominated films: specifically, Glenn Close in The Wife. A stunning performance and a film I encourage you to track down and see. For authors, it’s for us.
Starting to plan the March Speaking Unplugged … join me … only if you want to sell truckloads of books. Details below.
And, how was your week?
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| JOIN the new AuthorYOU …
If you didn’t it’s a publishing boo-boo. Feedback from Saturday’s in-person
gathering was excellent. Several first-timers joined immediately.
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The online NO PITCH one-hour only webinar that focused of new strategies for the New Year yesterday got "fantastic" feedback. And wait ‘til you see the bundle of goodies and discounts we are starting to post on the website for Members only. All will be up before the end of the month. Yup, it’s a good idea. Not a paid-up member?
JOIN AuthorYOU today. https://mp.gg/e9d1o
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| And a heads up—hold the FIRST Saturday of each month for our live event meetings—it’s Author Learning and Connecting time if you are in Colorado.—
February is all about Author TOOLS … online and off to use to soar your success. Tools that my favorite Geek Girl Kelly Johnson and I will share with all to enhance and soar your 2019 author year. The date is February 2nd and starts at 9 a.m. Location is the Koelbel Library in the Metro Denver area. March will be a Mini-one-day Extravaganza with a focus on all things Book Marketing. Coloradans, get registered NOW – Early Bird registration end on January 25th.
Cost is $30 for AuthorYOU members and $40 for guests.
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Come and Join the February and March Saturday’s program … that is if you want to be seriously successful … it’s all about Book Awards and Events! Early Bird ends January 25th.
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February 2nd delivers a variety of cool tips and tools that will make your computer sing and soar as it cut through the publishing maze of "what to do now … and next" for publishing, book marketing and of course social media. We will show you how to create an event that
venues will welcome and buzz about and probe into the book award world.
Our Author and Publishing First Saturday in February will cover:
Tips and Tools to use on and offline for publishing success
You want to be there— for newbie authors and multi-published ones. It’s the
tools—some old, lots new, that authors need to support their authoring and publishing journey.
Your Presenters are Kelly Johnson and Judith Briles. They love gizmos and gadgets and finding tips and tricks that make the lives of authors they work with so much easier! Get ready for ideas and fun!
When: 9:00 AM to Noon with a special hour from Noon to 1:00 PM for Rounds with the Pros. You'll be able to meet with publishing experts, network, and get answers to any publishing related questions you may have.
Where: Koelbel Library - 5955 S Holly St, Littleton, CO 80121
Cost:Increased on Monday ... it's now $30 for AuthorYOU members.
$40 for nonmembers (meaning you haven't paid the $97 annual dues. It will bump up for LATE registrants and walk-ins.
Register for the event at AuthorYOU.org/Events
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March is a Mini AuthorYOU Extravaganza … it’s a Book And Author Marketing Intensive You’ll learn the latest in book marketing tactics from a team of marketing experts, lead by Judith Briles. Learn how to grow your subscriber list, grow your readership, gain publicity, and boost your online book
sales.
You’ll also be able to network with other authors; meet with author service providers and publishing experts and get answers to any of your questions.
• Social Media
• Author Tools
• Websites
• Kick start marketing tips
Details are posted on the website now. Get registered.
Where: Koelbel Library - 5955 S Holly St, Littleton, CO 80121
Time: 9 AM to 4 PM
Cost: $77 for members; $117 for non-members through February 15th. It will increase $20 post
Register for the event at AuthorYOU.org/Events
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Join me for
Speaking Unplugged
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Twice a year, up to 30 authors join me to take their publishing careers to the next-next level of success over two days. The #1 way to sell truckloads of books is through speaking. Will you be one of them. The March dates are the 22nd and 23rd here in Denver. Be there … that is, if you want to be seriously successful. Details and registration below.
REGISTER: https://thebookshepherd.com/event/6846?instance_id=1098
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I love gizmos and gadgets. Saturday’s live program will have oodles of them at the AuthorYOU.org event … but here’s one that is ideal to do now for your website.
If you are using Wordpress as your website platform, it’s time to do a quick checkup.
Do you have:
All in One SEO
Broken Line Checker
Akismet Anti-Spam
Shareaholic
All-in-One Event Calendar
Privacy Policy and DGPR … get the free tool to create one fast and easy: https://www.weebly.com/tools/privacy-policy
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There has been a huge demand for the repeat of an excellent webinar we did with Dr. Jaclyn Kostner on Eye-Popping PowerPoints. It will happen on March 5th. Meanwhile, if you are a member of AuthorYOU, the second Tuesday of each month is reserved for you for an exclusive members-only benefit webinar on February 12th at 4 p.m. Mountain time. The topic will be on how to Grab Your First $500 Gig—it’s Ask Judith. Details will be mailed to the AuthorYOU community in a separate email to register.
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For AuthorYOU members only ... Grab Your First $500 Gig!
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Join us for a webinar on Feb 12, 2019 at 4:00 PM MST.
It's another Ask Judith short webinar. Many of you have heard me say: Speaking is the #1 way to sell truckloads of your books. Yes, yes it is … but, where do you start … and why not start getting paid from the get-go? Why not indeed.
Join me for a fast hour... remember, this is an AuthorYOU benefit--just how to and information. If you have questions, email me by noon MT on the 12th--post, I won't be checking emails for updates. See you on the 12th!
A separate email will be sent out this Friday for registration. After registering, you will receive a confirmation email containing information about joining the webinar.
Graphics Secrets to Create Eye-Popping
PowerPoint Slides
Join us for a webinar on March 5, 2019 at 4:00 PM MST
Back by demand, get ready to soar your presentation success: in person and online...
You will learn:
How to transform boring slides into amazing graphics displays guaranteed to WOW your audience!
REGISTER: https://attendee.gotowebinar.com/register/4525274696563103747
Are your slides boring? Are they putting your audience to
sleep? Do they fail to drive the book sales, consulting, repeat bookings, and follow-on business?
Speakers! Trainers! Consultants! Entrepreneurs! Marketers! Exciting PowerPoint slides are vital to your success. PowerPoint isn’t just for presentations and training in face-to-face settings. Today, our slides also take center stage in webinars, eLearning videos, blogs, podcasts, website videos, YouTube videos, marketing teasers, and more. Are your PowerPoint slides compelling enough to drive the engagement and business results you seek?
Great-looking slides make you look good, your content more interesting, and your presentation more exciting and successful. Even if you have no graphics training or talent, you don’t need to hire a professional designer to make your slides look dramatically better. You only need to learn how to add Brain Appeal—the art and science of how to create eye-popping content.
Join PowerPoint magician, Dr. Jaclyn
Kostner, to learn how to catapult your slide engagement into the 21st Century. It is so easy to make your content look fabulous—when you learn these simple secrets. She is going to show you how to create…
• Slides that your audience enjoys looking at
• Slides that get your point across in stunning ways
• Slides that are 21st Century … not yesteryear’s newsprint quality
Get ready for the webinar:
Graphics Secrets to Create Eye-Popping PowerPoint Slides!
Tuesday, March 5th 4 PM Mountain Time
It will only go one hour, including questions. Short. To the point. Effective.
REGISTER: https://attendee.gotowebinar.com/register/4525274696563103747
Your presenter is Dr. Jaclyn Kostner, a webinar engagement expert. She’s a best-selling business author with 20+ years of
After
registering, you will receive a confirmation email containing information about joining the webinar.
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Graphics Secrets to Create Eye-Popping PowerPoint Slides
Join us for a webinar on Mar 5, 2019 at 4:00 PM MST
Back by demand, get ready to soar your presentation success: in person and online...
You will learn:
How to transform boring slides into amazing graphic displays guaranteed to WOW your audience!
REGISTER: https://attendee.gotowebinar.com/register/4525274696563103747
Are your slides boring? Are they putting your audience to sleep? Do they fail to drive the book sales, consulting, repeat bookings, and follow-on business?
Speakers! Trainers! Consultants! Entrepreneurs! Marketers! Exciting PowerPoint slides are vital to your success. PowerPoint isn’t just for presentations and training with face-to-face settings. Today, our slides also take center stage in webinars, eLearning videos, blogs, podcasts, website videos, YouTube videos, marketing teasers, and more. Are your PowerPoint slides compelling enough to drive the engagement and business results you seek?
Great-looking slides make you look good, your content more interesting, and your
presentation more exciting and successful. Even if you have no graphics training or talent, you don’t need to hire a professional designer to make your slides look dramatically better. You only need to learn how to add Brain Appeal—the art and science of how to create eye-popping content.
Join PowerPoint magician, Dr. Jaclyn Kostner, to learn how to catapult your slide engagement into the 21st Century. It is so easy to make your content look fabulous—when you learn these simple secrets. She is going to show you how to create…
• Slides that your audience enjoys looking at
• Slides that get your point across in stunning ways
• Slides that are 21st Century … not yesteryear’s newsprint quality
Get ready for the webinar:
Graphics Secrets to Create Eye-Popping PowerPoint Slides!
Tuesday, March 5th 4 PM Mountain
Time
It will only go one hour, including questions. Short. To the point. Effective.
REGISTER: https://attendee.gotowebinar.com/register/4525274696563103747
Your presenter is Dr. Jaclyn Kostner, a webinar engagement expert. She’s a best-selling business author with 20+ years of
After registering, you will receive a confirmation email containing information about joining the webinar.
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| Hot podcasts slated for January
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· How to Write a Book Really Fast with Dan Janal
· Author Tools with
Kelly Johnson· Character and Plot Development with Mara Purl
· Author and Book Marketing Moxie with Tom Antion
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Question: Should I get my own ISBN? Answer: Ummm. That’s a huge YES in my book. Your ISBN is the Social Security # for your book. Unless you are publishing with a New York publisher, or an academic press, take control. Use MyIdentifyers.com as your portal to purchase. If you are a member of AuthorYOU.org, you get a 15% discount. Each book will need two to four of them: EACH edition needs its own—hardback, paper, new editions, eBook, audiobook, etc. And make sure you apply for a PCCN/LCCN before you publish. That number applies to all editions.
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Book Shepherd "Fun" or an "Uh-Oh" of the Week
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Love it when I find a fun shorty—a quick smile, a laugh out loud, a sip of tea … and back to work—perfect. Sneaky klepto cats are in the midst!
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Get your copy today – Available in Print, eBook, Audiobook http://bit.ly/1000000speech
I Love giving away free stuff to—if you've never bought an audiobook via Amazon—my newest book is free to you NOW-grab it with this special link for anyone who hasn’t subscribed to Audible via Amazon HERE: http://bit.ly/FREESpeechAudio
wait, Wait, WAIT—there’s more: grab your bonuses by emailing Judith@Briles.com a copy of your receipt after you invest for your speaking success when you purchase my print book, eBook or audiobook.
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Buy one book and get:
#1 the Word document of my Speaking Contract/Agreement featured in Chapter 14
#2 the pdf or eBook of How to Avoid 101 Book Publishing Blunders, Bloopers & Boo-Boos
Buy 10 books and get:
#1, #2, and #3: one hour of my consulting time (value $475) when you purchase 10 print copies (1 for you; 9 for gifts or giveaways)
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Join me on MONDAYS at Noon Mountain Time for Facebook Live with Live at Noon with Judith Briles – The Book Shepherd. For me, it’s a shorty—always less than 30 minutes. Grab an early lunch (or a late one) and get the latest in publishing tips, author strategies, and book marketing goosing ideas. Most times, it will be just me. Sometimes, I will have a guest—someone within my team of publishing pros that
I work with and refer my clients to.
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Here's how to join in: you will find it on the Judith Briles - Publishing with The Book Shepherd group or on my Time Line—I never know where it will land. If it’s within the Publishing with The Book Shepherd group ... it's a "closed group" meaning that you have to join it to participate.
JOIN here: https://www.facebook.com/groups/BookPublishingHelp/.
I’ll post an announcement on various Facebook pages in the early AM and then again 30 minutes before we start.
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You can pick my brain … minimum time is 30 minutes. If you need one-on-one-time with me, I’m always open for a few minutes to give you some quick input. But, and it’s a BIG BUT, many call and expect far more than a few minutes.
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| Author Friendly Friday this week …
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Join Author Friendly Fridays: a fun, sharing and a dynamic closed group. You can join in the next week. It’s a full hour when you can ask questions—any question. And, I always include a few strategies to get your authoring life ahead of the competition.
It’s for paid subscribers ONLY and we do it on Zoom.
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This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!
Here’s the link to take advantage of it and subscribe: https://thebookshepherd.com/product/author-friendly-fridays-subscription
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And, if you have listened, support our podcast and post a review. Thank you!
The AuthorYOU – Your Guide to Book Publishing podcast is now heard on SEVEN podcast channels. How cool is that? Listeners can tune into the weekly (always new – no repeats) show on:
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That’s my author and publishing news for today … what’s yours?
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About Judith Briles, The Book Shepherd ™
Book Publishing expert Judith Briles, aka The Book Shepherd has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.
She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 100,000 downloads a month. Her website is www.TheBookShepherd, email: JudithBriles.com and phone: 303-885-2207.
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