Book Marketing and Publishing Tips for Authors/Book Fair

Book Marketing and Publishing Tips for Authors–

eZine Issue #43 October 31, 2018

Publisher: Judith Briles

Practical Publishing Advice and Guidance for Authors

In This Issue

1. Participate in the December Book Fair … B&N in Colorado

2. Come speak with me … yes, make money on your books—lots—just a few spots left!

3. Don’t Abandon Press Releases, Despite What Journalists Say … great tips from Joan Stewart

4. Hot podcasts for the month coming … 5 to put on your calendar

5. Webinars slated … Social Media Updates and Beyond

6. Question of the Week …

7. Book Shepherd "Fun" of the Week …

Last week, the webinar focusing on how to create awesome slides. Info on the replay is below. If you are doing ANY presentations ANYWHERE where you will use slides, you want this. If you are doing BLOGS that use images, you want the info within this webinar. if you are planning on ever using a slide, you need to be at the sizzling webinar today on how to create the eye candy that is needed to engage the viewer—whether on a webinar or in person. Do the replay. Do the course. My two bits.

It’s a gulp and oh my … we had so much fun at the Author Tea … we all forgot to take pictures. Those who were here had a ball … and sold books. Those who weren’t … well, what can I say?

Tickled to share that I’ve been invited back to Colorado Blvd’s Barnes and Noble on December 19th and bring other authors, too. Great way to drive book buyers to a terrific bookstore, meet readers and sell books and raise money for your foundation. Love it. Details below for participation.

Today and tomorrow will find me in the studio with audiobook coach Richard Rieman. Yup—finally, I will be voicing How to Create a $1,000,000 Speech. And in November, my team will be "formally" launching the publication of all three versions—print, eBook, and audiobook. Two very, very hot bonuses will be popping on Cyber Monday and throughout the week.

For me, it’s a shorty—always less than 30 minutes. Grab an early lunch (or a late one) and get the latest in publishing tips, author strategies, and book marketing goosing ideas. Most times, it will be just me. Sometimes, I will have a guest—someone within my team of publishing pros that I work with and refer my clients to.

Here's how to join in: you will find it on the Judith Briles - Publishing with The Book Shepherd group. Here's the deal ... it's a "closed group" meaning that you have to join it to participate.

JOIN here: https://www.facebook.com/groups/BookPublishingHelp/.

I’ll post an announcement on various Facebook pages in the early AM and then again 30 minutes before we start.

See you next Monday ... bring your questions. OR email them to me at Judith@Briles.com before 11 AM Mountain Time and I will answer when I'm live.

And make sure you listen in to Thursday’s podcast—it’s all about taxes and what authors and writers need to do and should be doing.

Go for it …

This is how each call starts: I share a few strategies, tips and tools that attendees can immediately start to use. All share … and ask plenty of questions. They get answers. Definitely an excellent way to start a Friday. Those of you who aren’t participating, you are making a mistake. I love the variety of books and authors who have chosen to participate. What’s also fun, is the energy that can be felt with what everyone is working on. Love it!

Here’s the link to take advantage of it and subscribe: https://thebookshepherd.com/product/author-friendly-fridays-subscription

And, what, there’s more. We have all new webinars set up for October and November. Details below.

AND … How’s your week going?

Would you like to know how powerful you, your book and experiences are and how they can influence and change others one word at a time? Would you like to turn your book, your ideas, your mouth into a business that creates a lifestyle woven with travel, fun, global friends and financial success?

You can with the smart and savvy strategies, you will reveal in this interactive and fun intensive workshop. With over 35 years of speaking on the platform, I will show you how to become a successful professional speaker … a speaker that will soar your book sales. Since the 80s, speaking has been my #1 way to sell books … over 1,000,000 of them!

Would you like to turn the book you have or are creating into a money machine that cements your expertise and authoring success?

Would you be willing to trade just TWO days to get all the how-to and strategies from someone who spent over 35 years on the speaking platform … someone who generated in excess of $5,000,000 in combined speaking fees and book sales that were generated directly from speaking gigs? You can … it’s happening next month, November 9-10. Special rate you get if you call me disappears on Friday. Only two spots left. Join me.

Get ready for an author-soaring, bookselling changing over two days.

Details here: https://thebookshepherd.com/event/6846

The Holidays are just around the corner … participate in the B & N Book Fair on December 19th.

Bells will be ringing and shoppers looking on Wednesday, December 19 throughout the day at the B&N top selling store in Colorado. If you have a book that will attract buyers; you are willing to tell all to come on down to the store; is returnable and available through a distributor, let me know now. Spots will be very limited. The financial cost to participate is "ZERO" … you do have a time commitment. Details will be posted on the Events page of the website.

For at least a decade, we’ve been hearing that the press release is dead.
Findings from a recent survey look like the nail in the coffin:

"New Muck Rack survey: 3% of journalists say they rely heavily on press releases sent via newswires."

As a publicity expert, I’ve been teaching clients how to write press releases for more than two decades. I was surprised the survey showed results showed that such a high percentage of journalists all but ignore what many newsmakers and PR pros view as a staple in a publicity campaign. The survey also found that 53 percent of U.S.-based journalists don’t rely on press releases at all. You can download all the survey results on "The State of Journalism Today."

If you’re tempted to abandon press releases, don’t. Instead, take a closer look at the survey, conducted by Muck Rack, a platform that filters and analyzes how journalists are covering the news in real time, and Zeno, a communications agency. READ MORE

Social Media for Authors in 30 Days

A critical element for every author's platform is social media--using the right portal(s) for the author's expertise plus books delivers influence, credibility, and book selling momentum. You will get the latest in what to do without feeling the typical social media overwhelm; what strategies to immediately use for a book launch or relaunch; how to gather the right followers to support the author's journey and so much more.

Authors know that social media is a must—how do you control it; how do you know which platforms to use; how do you decide; how often do you post; what new tools should be used for book marketing and launching; and plenty more. Get ready for a mini course in just one hour that will revamp and goose what you are doing to position yourself and your books on social media with Judith Briles and social media expert, Karen Liz Albert brings 20 years of marketing to the mix.

Register here: https://attendee.gotowebinar.com/register/889411842542456321

I speak on stages lots; I do online presentations …, and I use PowerPoint slides … always. My slides are good … NOW, they are going to be GREAT! And I’m now in the process of changing them all. Why? Because of the webinar presented on Wednesday … and I would suggest you join me.

First, here’s the replay that runs a total of 80 minutes including questions:

https://vimeo.com/297064798

Next … Get ready for ALL TREATS … and NO TRICKS with Graphics Secrets to Create Eye-Popping PowerPoint Slides in LESS than One-Minute!

· If you are a speaker or speaker-to-be … you need to watch and learn.
· If you are educating your audience and plan on using visuals … you need to watch and learn.
· If you are doing any type of interaction that uses slides and PowerPoint, you need to watch and learn.

There is a reason why my presenter, Dr. Jaclyn Kostner is paid the big bucks for all her online and remote presentations (I’m talking 4 and 5 figures for her presentations): she knows how to keep her participants and audiences visually engaged from the get-go. Now, so will you.

Question: Should I use different illustrators for my children’s book?

Answer: Most likely, that’s a big NO. You want continuity of your page spreads throughout the book—the same style. And you want the artist illustrator to complete them all within a short time period—a few months. Why? Because styles change, even with the same artist. A style that was embraced a year ago may not be where he or she is at in their drawing/painting journey. It’s essential that your images are the same style from page one to the final page. If you use more than one illustrator, the odds are remote that they will be. And before you go to print—make sure you actually print out every page and lay them out in a visual sequence. Is the little boy on page two the same little boy on page 12 and 30? Too many times, I’ve seen kids "age" over a few pages, then do a regression a few pages later. Continuity and consistency is what you want.

About Judith Briles, The Book Shepherd ™

Book Publishing expert Judith Briles, aka The Book Shepherd has shepherded more than 1,000 authors and created 500 best-sellers and award-winning books. She knows publishing inside and out from both the traditional and independent sides. Judith is an advocate for authors within her blogs, podcasts and speaking engagements. What’s her pet peeve? Two words: publishing predators.

She hosts the podcast AuthorU-Your Guide to Book Publishing that generates over 100,000 downloads a month. Her website is www.TheBookShepherd, email: JudithBriles.com and phone: 303-885-2207.

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